has pursued a lifetime career
in marketing in a variety of senior executive and consulting roles in
Australia and internationally.
range of experience has included account service and strategic planning positions
with some of Australia’s largest advertising agencies as well as marketing
management positions in national and international consumer goods companies.
For fifteen years he was national marketing director
for Cadbury Schweppes drinks division. In this capacity his brand
responsibilities included Schweppes®, Pepsi Cola®, Solo®,
Sunkist®, Evian® and other international and national soft drinks brands.
This position also took him to the UK, USA and
Europe where he was involved in various international marketing assignments.
He has conducted Kester
Marketing a marketing consultancy since 1990 in which he has been engaged in a variety of business
types in marketing fast moving consumer goods, consumer durables, industrial
services and leisure industries.
This extensive background has yielded unique insights into
what makes marketing strategies effective at a practical ‘hands on’ level.
It also provides an ability to accurately assess and distil clients’ needs
into actionable plans that achieve desired outcomes.
In his current role, he is involved in providing a
range of marketing and corporate communication services for small to large enterprises from facilitating marketing workshops, to
developing and implementing complete marketing plans.